KISS = Keep It Simple Stupid - A New Approach to production

(no actual kissing though)


Five years ago we started Direction Films with the goal to focus on a new way of producing jobs when we realised there is a need for TVCs and Content production when clients are spread across the globe and can't all be in the same location due in part to budget constraints. Little did we know that this would pave the way to how the entire industry would operate during and likely post Covid. 


We have experience in remote service shoots in South Africa, but also abroad with remote PPMs, Wardrobe fittings, remote post production and approvals. Though South Africa is welcoming back foreign crew and clients with a fully functional economy, remote shoots will likely stay with us for the foreseeable future. 


Direction Films had six years to perfect a new way of producing content and it is now that we can offer this skill to our local advertising agencies and clients under the 'new normal'. 


Direction Films can be of great benefit to agencies now more than ever. 


Below some of the work we did in this way locally and abroad


L.L.Bean (1 x TVC) 

Pre-Covid (2018)

Filmed at L.L.Bean head office in Freeport, Maine (USA)

PREP: All prep from South Africa remotely (Incl PPMs)

Small crew, over more shoot days

POST: Edited in Cape Town, remote approvals


The 'SneAKA' - Reebok Classics SA

Pre-Covid (2018)

Filmed Reebok Global Headquarters in Boston, Massachusetts for Reebok South Africa.

7 x Social Media episodes, building up towards the live release of the new Reebok Classic SneAKA as designed by AKA.

PREP: All prep from South Africa remotely (Incl PPMs)

Small crew, more shoot days

POST: Edited in LA, all approvals remote.

(7 x Online episodes supplied in 16:9 and 9:16). 


USA Ultimate 50 Years (1 x TVC)

Pre-Covid (2019)

Filmed in San Diego, California during the nationals. 

PREP:  All prep from South Africa remotely (Incl PPMs)

Small crew, more shoot days

POST: Edited in Cape Town with remote approvals


Arlo Winter Solutions (7 x Online Vignettes)

Pre-Covid (2019)

Filmed in the UK

PREP: All prep from South Africa remotely (Incl PPMs)

Small crew, more shoot days including Stills

POST: Edited inhouse in Cape Town with remote approvals (Clients in 5 different countries). 


Peppa Pig - entertainmentONE (B2B)

Pre-Covid (2019)

Filmed in London (In studio with 3 camera set up)

35 x Kids over 2 x days, 5 x languages

PREP: All prep from South Africa remotely (Incl PPMs)

Small crew, multi camera

POST: Edited inhouse in Cape Town, remote approvals. Supplied 16:9 and 1:1 versions. 




Using Format