KISS = Keep It Simple Stupid - A New Approach to production

(no actual kissing though)


Five years ago we started Direction Films with the goal to focus on a new way of producing jobs, to offer 
quality production for less. 


The majority of our productions are with international clients with remote PPMs, small crews over more shoot days and remote post production approvals. 


Direction Films had five years to perfect a new way of producing content and it is now that we can offer this skill to our local advertising agencies and clients. 


Working remotely is and has always been our forte. 


Corona Crisis

As the crew and cast in our industry here in SA and abroad take an unprecedented knock from the current Corona crisis, we are faced with difficult decisions on how to get through this time by supporting each other in whichever way we can. We believe as much as agencies can support production companies during this time, production companies like Direction Films can be of great benefit to agencies now more than ever. 

<Below some of the work we did in this way>


L.L.Bean (1 x TVC) 

Filmed at L.L.Bean head office in Freeport, Maine (USA)

PREP: All prep from South Africa remotely (Incl PPMs)

1 x Director (Also Camera Operator)

1 x Producer (Also PM, Assistant Director, Tech Assistant)

2 x Assistant (Camera and Lighting) 

(4 x agency, 2 x client)

POST: Edited in Cape Town, remote approvals


The 'SneAKA' - Reebok Classics SA

Filmed Reebok Global Headquarters in Boston, Massachusetts for Reebok South Africa.

7 x Social Media episodes, building up towards the live release of the new Reebok Classic SneAKA as designed by AKA.

PREP: All prep from South Africa remotely (Incl PPMs)

1 x Producer (PM, AD, Wardrobe, Tech Assistant, Also co-director with creative director from agency) 

1 x DOP 

1 x Assistant (Camera and Lighting)

1 x Make Up

(2 x Agency, 2 x Client)

POST: Edited in LA by the South African DOP living there, all approvals remote.

(7 x Online episodes supplied in 16:9 and 9:16). 


USA Ultimate 50 Years (1 x TVC)

Filmed in San Diego, California during the nationals. 

PREP:  All prep from South Africa remotely (Incl PPMs)

1 x Director

1 x Producer (taking on the role of Production Manager, Assistant Director, Technical Assistant)

1 x Camera Operator

2 x Assistants (Camera and Lighting)

(1 x agency, 1 x client)

POST: Edited in Cape Town with remote approvals


Arlo Winter Solutions (7 x Online Vignettes)

Filmed in the UK

PREP: All prep from South Africa remotely (Incl PPMs)

1 x Producer (also Director, Assistant Director, Tech support)

1 x DOP

3 x Assistants (Camera, Lighting, Production)

1 x Props Master (Also wardrobe)

1 x Props assistant

1 x Child Minder

(4 x agency, 2 x client)

POST: Edited inhouse by Anco in Cape Town with remote approvals (Clients in 5 different countries). 


Peppa Pig - entertainmentONE (B2B)

Filmed in London (In studio with 3 camera set up)

35 x Kids over 2 x days, 5 x languages

PREP: All prep from South Africa remotely (Incl PPMs)

1 x Director

1 x Producer (Also PM, AD and Set design)

1 x Gallery Operator (3 camera set up)

1 x Sound Mixer (Control room)

1 x Camera Operator

1 x Assistant (also 2nd camera)

1 x Child Minder (Green Room)

(4 x agency, 3 x client)

POST: Edited by Anco in Cape Town, remote approvals. Supplied 16:9 and 1:1 versions. 




Using Format